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We all could use a little extra money in our pockets from time to time. As musicians, finding that extra money can often be a very difficult thing to do. One of the best ways to insure yourself a steady stream of income is making sure you have plenty of work and publicity is the key to filling up your schedule.
If you find yourself in need of some extra publicity, one of the best ways to get media coverage is inviting the media to attend your performances. If you are playing a gig at a local restaurant, you want the local newspaper reporter to be sitting on the front row. If you landed the opening act at the county fair, you want the television crews to be filming your performance. But how do you get these folks to come see the show?
This is actually quite simple if you understand a little bit about human psychology. Every one likes free… It’s a word that marketers have been using for decades because it grabs the attention. This little human tendency to want something for free is the hook you need to bait when you are fishing for media attention.
As a recording artist abercrombie and fitch , you should already have a press kit put together. If not, check out some of the other articles in this series and learn how to build effective press kits that attract attention and get media coverage. Now that you have a press kit, you want it to perform at its optimal level so you need to do a few things.
First, keep it updated. You want the media to know where you are playing and when at all times. If they can’t find you, they can’t cover you so this is an absolute necessity.
Second, bait the hook. As we mentioned earlier, everyone wants a freebie. Writers for the mass media are often in the same boat as musicians. They are on very tight budgets and while the publisher might make a few allowances for ticket prices and such to see a popular show as part of their job, many writers have to use their own money to pay for their tickets, especially in the case of new or unknown bands. If you include invitations to free performances or free tickets to your next concert in your press kit, you have just increased your chances of seeing good media coverage because A) the writer just got a free ticket to see a show and make money by writing about it and B) the writer will likely feel more inclined to write a favorable review of your performance because you let them try your music for free.
This extra media coverage then turns into more gigs for you. How? Through a process called word of mouth advertising. When the media covers your event, they write a review for their readers. Their readers then decide if they might be interested in seeing your show and, hopefully, they also discuss your bands performance with other people in their network. Just like online social networking, the real world social network can quickly snowball into a huge following for your band. Venue owners love to hire popular acts so when people start mentioning your name to them or they read rave reviews of your performances, you can rest assured the phone won’t stop ringing for some time.
Your gigs can get you more work if you know how to use them to your advantage. Getting the media to cover your gigs is just one of the many ways to build publicity and find more paying gigs.
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